Re-Making Data: How the Organization Remake Is Upcycling Data into Visuals

An organization’s ability to communicate its values is crucial– especially in the age of digital media.

Why? Because social media has become one of the leading channels for giving and receiving information, and while this may have its perks, it’s become incredibly easy to tap through posts that aren’t eye-catching.

For an organization to be successful and to achieve its objectives, it must cultivate a supportive and loyal following that shares the same values. This is why audience engagement is fundamental.

Okay, but Jade, how does a brand or organization keep an audience engaged on social media?

By using visual content that captivates the audience and encourages them to delve deeper. This is especially important when presenting dense or complex data.

Remake is an organization dedicated to improving the fashion industry by advocating for workers’ rights, increased wages, and climate justice. Beyond just using words on photos, Remake uses appealing graphics that keep their followers engaged. Heres what we can learn.

Use Bold Colors

Using bright colors in infographics captures the audience’s attention. Also, having a colorful and artistic graphic incentivizes the audience to share the post with friends, family and followers.

Appeal to Online Trends

By relating to current trends, audiences can connect and relate to infographics while also obtaining new information. It allows for audiences to apply the data to other corners of their world, fostering a deeper connection to the message.

Have An Obvious Call to Action

… That also shows how the audience’s support is ACTUALLY helping.

Having an obvious call to action makes it easier for the audience to understand how they can support a cause, movement, campaign, etc.

To take it a step further, provide proof of where the audience’s efforts are driving change. It will not only establish trust between the organization and the audience, but it will incentivize the audience to do what they can to help.

Make the Design Layout Clear and Easy To Understand

Make sure the posts aren’t jammed with information by creating an organized layout. Aim to guide your audience’s eyes through the flow of brief and easy-to-read data points.

For more ideas on how to engage your audience using infographics, you can check out Remake’s Instagram account, here.